A simple investment tool to research and compare funds
COMING SOON
FindFund simplifies global fund discovery
From ETFs and index trackers to crypto and bonds — all in one open, user-first platform.
Problem, investors are forced to search across multiple complex sites — no Issuers or Market Makers, will help you compare products outside their own range.
Solution, FindFund is an easy-to-use site where information is not just functional, but beautifully presented. It’s an unbiased platform that brings the entire fund landscape together, side by side. A built-in AI copilot helps users crate a diverse, balanced portfolio — then points them in the right direction with tailored brokerage recommendations to act on their strategy.
The solution
FindFund FindFund is a radically open fund marketplace designed for clarity, simplicity, and smarter decisions. It brings the full investment landscape together in one beautifully designed, unbiased platform — helping users explore options, build resilient portfolios, giving the user confidence.
Product features.
Protective long-term growth focus
Side-by-side performance comparison
AI copilot for portfolio building
Risk score per fund and portfolio
Unbiased, issuer-agnostic search
Brokerage matching and guidance
Advanced filtering (ESG, halal, thematic, etc.)
Evidence Building
Before we built anything, we spoke to over 70 first-time investors. No research firm, no paid panels—just hands-on, scrappy work. I’ve always believed you don’t need a big budget to do great research. If you're willing to be resourceful and put in the time, you can uncover more than most think possible.
We used AI-powered transcripts to save hours and make sense of the volume. They helped us catch repeated language, emotional cues, and where people named their frustrations directly. That clarity let us storymap out the most important features, grounded in what real users actually needed, minimising our own biased and assumptions.
Early UI and Branding concepts
Slide between Light and Dark mode
We are bold, pioneering, and friendly in everything we do. One of the most important – and often overlooked – aspects of branding in the finance industry is accessibility. From day one, WCAG 2.2 has been both our starting point and our north star. It not only makes our apps and platforms more inclusive, but also contributes to a more sustainable, user-centred environment.
Have a play-a-round with the UI below
Components Styling
Have a play-a-round with the UI below