About me

My philosophy is simple - Give as much knowledge away as you can and freely

A speaker stands on a stage at the Design & Product London Networking event, with colorful abstract decoration and a large screen displaying a quote by David Ogilvie about creativity and business.

I’m a design and technology executive with 20+ years’ experience, including the last five years in high-growth fintech startups scaling to maturity. I stay hands-on as a designer and believe the best leaders lead by example.

I build innovative, collaborative environments and lead digital transformations grounded in product development, organisational agility, and lean principles, breaking down silos, improving productivity, and raising product quality.

More recently, a major focus of my work has been AI-driven design automation, rapid experimentation, and workflow optimisation. I’ve built internal AI systems and creative tooling using platforms like Cursor, Claude, and Replit to help teams prototype faster, automate repetitive production tasks, and dramatically accelerate delivery across product, marketing, and client communications. Several of these sandbox concepts evolved into real client-facing products and revenue-driving opportunities, particularly within financial research, forecasting, and quantitative analytics platforms.

I often speak about design at schools, universities, and global events, recently judging the D&AD Awards, and run lean UX and agile workshops to help teams drive meaningful change.

My approach is rooted in open learning: I share what I know, mentor others, and focus on empowering people, learning from failure, celebrating wins, and fostering inclusive, trusted cultures. With AI reshaping every industry, I bring practical clarity, and believe AI and AI agents should be part of everyone’s workflow.