Next-generation AI OS Company
Global Marketing Campaign Concept for VAST Data Platform
Mission Statement - This creative showcases VAST as “The Global Data Platform for the AI Era,” using a sphere and flowing lines to represent global connectivity and enterprise scale. Rich blue tones convey trust and innovation, while universal design and concise messaging ensure inclusivity and clarity across international markets.
Understanding Your Branding
Project Timeframe 2 day
My first step was to develop & break down all the assets and styles in Figma; Fonts, colours, iconography From there, I focused on crafting messaging to identify the key use points. I find it essential to start with messaging, as it sets the tone of voice that the imagery and creative elements will need to support.
‘The Global Data Platform For The AI Era’
‘Trusted by global industry leaders, our platform supports ambitious AI projects with reliable, flexible, and scalable data access.’
With messaging defined, I created mood boards to shape a visual style aligned with VAST’s brand and global appeal—using and adapting images from my Getty account to reflect a cohesive identity.
Creative Refinement
Given the one-day timeframe, I began with a rapid discovery phase before defining and refining the initial visual direction. Under normal circumstances, I would review a mood board and early messaging with key stakeholders before going deeper or committing additional time. In this case, I treated the work as a pitch — using the visuals and narrative together to quickly convey direction, intent, and potential.
Subtle branding
Once the core styling, positioning and messaging were established, I worked with marketing and sales to turn the visual language into a consistent campaign system across digital, print, events and sales assets. The focus was not simply on brand consistency, but on making sure every piece of creative communicated the product clearly, supported the wider marketing objectives and gave customers a compelling reason to engage.
Now comes the best part-typography
I’m insanely passionate about typography, it’s one of the reasons I originally fell in love with design and marketing. For me, the relationship between typography and imagery is like milk and cookies, when they work together, everything feels right.
That attention to craft has always carried into my marketing and brand work. Typography, imagery and layout aren’t decoration, they shape how a brand is recognised, how a campaign cuts through and, ultimately, how people feel about a business.
Putting it into practice
Once I was happy with the typographical layout, positioning of the image, background gradient and proportionate spacing between elements, I could quickly start to see how this would live across platforms. (Click to enlarge)
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Video & Events
The power of a tangible brand presence – In a digital-first world, the tactile impact of print and the energy of physical events bring a brand to life in so many ways that leave a lasting impression.
A large-scale video wall was designed for the event space, using subtle motion to attract attention without overwhelming the environment. The restrained animation allowed the stand to stand out from a distance while maintaining a calm, sophisticated presence suited to a busy public setting.
I created a bespoke mockup design for a VAST Data event stand as part of a broader campaign concept. Given VAST’s presence at major global events, the design focused on strong visual impact at scale. I used the ‘V’ from the VAST logo as a core architectural element, translating it into an angular, three-dimensional form that shaped the overall structure and layout of the stand. This approach reinforced brand recognition while creating a distinctive, cohesive physical presence.
Click here to see the Figma file of concepts, working progress, creative shaping.