Bringing land to life
Rebranded to Tytl.com
The First All-In-One Platform for Effortless Land Discovery.
Finding and buying land used to mean jumping between listings, maps, and costly consultants. Addland brings it all together.
Whether you're a professional or a private buyer, this platform lets you search, research, and collaborate in one place—faster, clearer, and without hidden fees. Land, simplified.
Design leadership and marketing creative efforts, ensuring consistency and innovation across digital and physical channels.
Instigating design sprints, stand-ups, and retrospectives, fostering a culture of collaboration and rapid iteration.
Worked hand-in-hand with investors, partnerships and leadership to align on a clear, deliverable roadmap.
Redeveloped the brand both online and offline, enhancing user engagement and market positioning.
My part
Know your audience
Many designers overlook user understanding, leaving it to research or marketing. That’s a mistake. I worked closely with Sales, Client Onboarding, joining calls and doing on-the-ground testing at events. It’s low-cost and gets you 95% of the insight you need.
The Buyer
Addland gives land buyers an intuitive experience, combining listings with unique map-layered insights, resulting in more qualified leads than platforms like Zoopla or Rightmove.
The Agent
Agents get real-time market demand and pricing data in one place. Our AI tool lets them upload listings once, automatically syncing to Addland for free. Faster, smarter, and cheaper than the old way.
The Professional
Professional users unlock 45 land data layers, planning, ownership, terrain and more, for deeper due diligence.
Story telling before the Journeys
Creating user storyboards before journey mapping is crucial as it clarifies the user's perspective, identifies key interactions and pain points, and enhances team communication. Storyboards set the stage for detailed mapping by providing a visual foundation that keeps the process user-centric and focused on real experiences.
Storyboards serve as a preparatory tool that enhances understanding, communication, and focus, setting the stage for a more effective journey-mapping process.
I came into the business to fix the strained relationship between design and engineering by focusing on automation and systems thinking. Having developed the brand, it was important that its elements were fully integrated into the design system. At Addland, I created a unique, lightweight system that prioritised accessibility, consistency, and speed. To reduce costs, we used Adobe XD instead of Figma, and standardised on Tailwind, Storybook, and Cypress for their integration capabilities. This approach enabled faster development, reduced QA overhead, and helped re-establish trust and collaboration between teams.
Design System for Scale
